The number one mistake in launching new sites is thinking that people will automatically find it. That’s the equivalent of opening a new bakery and not letting anyone know about it.
In the internet world, letting potential visitors “know” about your site requires some search engine optimization. When people search for services or products that your business offers, your site should show up on the first page of Google.
If you’re ranked properly for targeted keywords in your niche, then you will attract visitors through Google, Yahoo and Bing. Once visitors arrive to your site, you can start converting them into customers.
However, getting SEO optimization right isn’t as easy as stuffing your page with a couple of keywords. Google’s search ranking algorithm now uses over 200 signals. That’s a lot of signals, which makes it even harder to rank for your keywords.
At Compresum we have done a lot of testing, case studies and research on which signals produce the most effective results.
SEO can be confusing and time-consuming for people that are just getting into it. If you’re looking for someone to manage SEO because you’re too busy running your business, we can help.
Before you begin a SEO campaign it’s important to do keyword research. Imagine you’re trying to advertise in a local magazine, and you don’t learn about the magazine’s audience before purchasing the ads. You could end up advertising baked goods to sports enthusiasts.
SEO campaigns are no different. Before the campaign begins, it’s important to know exactly what keywords need to be targeted. Some keywords are search for more than others, while others convert better. Other keywords are extremely competitive.
We choose keywords that give you optimal results based on your short-term and long-term goals.
SEO is heavily influenced by your website and the way it’s coded. Content and titles matter a lot. But what also matters is how this content is seen by the search engines indexing your site. If the website isn’t coded properly, then search engines will not be able to index it.
Some other factors that go into SEO are domain names, URL structure, website structure and load times. These are all things that have a great impact on your rank within search engines. If you we’re building a new site we make sure that all of these things are implanted to maximize search engine readability. But if your website is already established, we can also optimize it for SEO.
If your website has too many problems, then we will recommend a new website. It’s up to you, but since SEO starts at the structural level, you will always be at a disadvantage if you don’t do it the right way. Other competitors websites that have been designed recently will perform better than your older website most of the time anyways. So it’s good to be up-to-date, rather than to miss out on SEO.
On-page SEO is the SEO work done on your website. This includes content marketing and proper website coding.
Content that is helpful, educational, information, engaging, entertaining, funny or any combination thereof will perform well with visitors. We also tailor your website content to include the keywords you’re targeting. But we do all of this using a delicate balance that favors people over search engines. It’s better for potential customers to have a good experience with your content, then to leave because of keyword stuffed articles.
Off-Page SEO is the SEO work done towards your website. A good example would be receiving backlinks from other sites in your market.
If you’re a baker for example, and you receive 10 links from baking sites, then Google will rank you hire. However, backlinks aren’t the only off-page signal that Google takes into account. They also look out for social signals.
Social media can help your SEO results as well as build brand awareness with potential customers. It will also be easier for previous customers to engage with your business.
Off-site SEO is like word-of-mouth in a way. You want other people to be talking about you or writing about you. If people aren’t already doing this, then you need to get them to start going it.
How We Do It
Before we start our SEO services we spend some time learning about your business’ needs. If you’re not sure what your business need, we would be glad to provide you with a free SEO Audit and discuss how we can help.
Free SEO Audit
Contact Compresum today for a FREE SEO Audit