We produce remarkable content that helps businesses grow online.
Our content marketing services include written content, images, audio, video and other creative combinations.
Push marketing is the old way of marketing your business. This includes sending messages out to your audience, whether they want to hear it or not.
A great example of this would be spending money on a TV commercial. It can be a really big investment for a small business, and it often backfires. People often fast forward their DVR, zone out or change the channel when a commercial comes on. They might even leave the TV, go to their computer or check their text messages.
Pull marketing on the other hand is a more effective way to market your business. This is also called inbound marketing, because it brings people to your brand.
Let’s say you’re a paint shop. You sell supplies for people to paint their homes, and need to advertise your business locally. Instead of spending a lot of money on advertising your paint shop through television commercials, you could utilize content marketing.
Your paint shop could shoot some YouTube videos on painting your home, as well as tips on picking out the best paint type for indoor and outdoor painting. These videos would then attract your potential customers, and they are also likely to share this valuable content through social media.
So when these potential customers go out to buy paint, they are more likely to go to your paint shop. You know for a fact that a lot of the people looking for painting instructions want to paint soon. If you advertised your painting shop on television for example, maybe 1 out of 200 people would be interested in painting.
- Benefits of Content Marketing
- It helps you become an established expert in your market
- It boosts SEO results and social media engagement
- It increases direct traffic through people that look for your content
- It increases targeted keyword traffic from search engines
- It improves conversion rates with potential customers
- It gets people to talk about your business
- It educates people about the products or services you offer
- It generates quality leads for your business
- It builds brand awareness
The internet is all about valuable content. Supplying your potential customers with this content will make them flock to your website, and will convert them into quality leads.
Content marketing gets people to talk about you, contact you and use your services. If your current content isn’t effective at getting people to do these things, then you need content with more value.
Instead of sitting there telling potential customers “My business is an expert in XYZ, we’ve been doing it for XY years and we offer XY pricing,” it’s way better to actually show them this. Write content on XYZ that helps people. So when they need the professional service or product that you offer, they can already trust you on delivering quality content that you’re an expert in. Not something that you claim you’re at expert at.
Content can be used for a range of things:
- Your website
- Your blog
- Your social media accounts
- Guest posts
- White papers, eBook, informational guides
- Sales pages
- Landing pages
- Email campaigns
- Case Studies
- Press Releases
Quality over Quantity
It’s easy for business owners to start cranking out articles after content in order to drive SEO results up. At Compresum our goal is to focus on quality over quantity. There’s no use in driving potential customers to your site through search engines, just to have them run away because your content isn’t valuable.
Only content that is valuable, informative, engaging, educational, or entertaining will be effective.
We want you to stand out from the crowd, and we can help you do that through effective content marketing.
To start a content marketing campaign we research your market, brainstorm, plan and organize before starting to write. If you’re looking for a content farm that churns out “fluff” articles meant for search engines and not for humans, that’s not what we offer.
If you’re serious about content marketing to improve your business online, let’s talk.
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